🏷️ What is Jordan Brand?
Jordan Brand is a brand created by Nike in 1984, built around basketball legend Michael Jordan. Initially launched to market Jordan’s performance trainers on NBA courts, the brand has become a global benchmark in streetwear and sneaker culture. Air Jordans — notably the 1, 3, 4, 11 and 12 models — are among the most collected and coveted trainers in the world. Today, Jordan Brand offers trainers, clothing and accessories for basketball and lifestyle.
👟 Which are the most iconic Air Jordan models?
The Air Jordan 1 is the range’s founding model, launched in 1985 — available in High, Mid and Low versions, it remains the best-selling and most collected. The Air Jordan 3 is the first model designed by Tinker Hatfield, featuring its distinctive elephant print. The Air Jordan 4 is prized for its cushioning and military-inspired look. The Air Jordan 11 is considered the most stylish in the range, often re-released for Christmas. The Jordan 1 Retro High OG in its original colourways (Chicago, Bred, Royal) fetches very high prices on the resale market.
💡 Good to know: Jordan Brand regularly reissues its classic models as ‘Retro’ — if you miss out on a colourway when it’s first released, it may be reissued in subsequent years, often at a more affordable price than on the resale market.
📏 Are Jordan sizes true to size?
Jordan shoes generally run slightly small — it’s usually advisable to go half a size up from your usual size. The Jordan 1 High and Mid models run narrower than the Low. Performance shoes (Jordan Zion, Jordan Luka) run more true to size. Jordan provides a size guide on the Nike website.
🔖 How can I get access to the most exclusive Jordan drops?
The most sought-after colourways from Jordan Brand are distributed via raffles on the Nike website and the SNKRS app. To take part, you need to create a Nike Member account, enable SNKRS notifications and submit your entry within the specified time window. Winners are selected at random and have a limited time to complete their purchase. Specialist retailers (Footshop, SNS, END.) also organise their own raffles.
💡 Tip: the SNKRS app is essential for keeping track of Jordan drops — enable all notifications and check the "Upcoming" section regularly so you don’t miss any launches.
🔗 Can you use a promo code with Jordan items?
No, the most sought-after Jordan models (particularly the Retro OG) are generally excluded from promo codes and promotions. Nike/Jordan codes mainly apply to standard lifestyle models, clothing and accessories. Limited-edition items and rare colourways are almost always sold at full price.
❓ My Jordan promo code isn’t working, what should I do?
Jordan/Nike codes exclude most Air Jordan Retro models, collaborations and new releases. Some codes are reserved for Nike members or new customers. Check the terms and conditions on our page and make sure you’re logged into your Nike Member account before applying the code. Nike/Jordan customer service can be contacted via chat or phone through the Nike website.
🛍️ Are there any special Jordan offers during Black Friday?
Jordan promotions during Black Friday mainly focus on popular lifestyle models, clothing and accessories. Air Jordan Retro OG models and highly sought-after colourways, however, are rarely discounted. It is nevertheless a good time to pick up less exclusive models (Jordan Access, Jordan Max Aura) at reduced prices. Subscribe to notifications on our website to be alerted as soon as offers go live.
